There are lot of marketers and Business owners who are aware of the term “Google adwords” but aren’t sure if and how it can work for them. Adwords are highly scalable which is the only reason some business spend millions of money a year on adwords advertising. You can subsequently increase your leads and profit by increasing your PPC budget.
Adwords are very effective for businesses that require lot of leads; thousands of businesses have found that it’s time and money well spent, because Adwords delivers measurable ROI.
“Adwords has evolved into Google’s main source of revenue.”
Adwords are one of the best measurable online marketing when compared to TV and magazine advertising. But one thing with SEO is that you can’t always be precise with which actions led to increase or decrease your rankings. PPC helps you to analyze what works for your business and what doesn’t.
You can customize your ads and campaigns based on your requirements by thinking on one particular concept start designing your own image and concept. Have in mind that your concept should reach your target audience. The biggest advantage of running an adwords campaign is that you can display your ad to people who search for an exact keyword.
You can zero-in your audience by location, time of day, language, browser or device type and can also Use ad extensions to display product images, a phone number, link to your website and so on….
Ad extensions are nothing but a feature that allows advertisers to enhance their Adwords campaigns by showing extra information with their ads, like a business address, a phone number, or more web page links.
Adword is Google’s baby , you can get a lot of organic results by running ad campaigns, Google has been rolling out new ad formats every year such as product listing ads and in-video ads on YouTube. The more attractive and shinier your ad is, the more clicks you get which inturn yields good revenue to Google. These clicks are advantageous for the advertisers too, so make use of these new ad formats and extensions.
“Google Adwords Express is a feature aimed at small businesses that reduces the difficulty of managing ad campaigns by automatically managing keywords and ad placement. Adwords Express was previously known as Google Boost”
With Adword marketing you can track past visitors to your website using a cookie, your ad will follow them all around the internet, so that your brand will remain hitched in the visitors mind forever.