When designing a website many developers don’t consider and think on the fact how the search engines work on the website. This is very serious issue as developing a website basically is for ranking good in search engines. A good looking flash website won’t get indexed or found when searching in Google.
Avoid Flashed Websites
Make the design professional, don’t use too many contrasting colors, and don’t have too much moving or flashy text. Make sure all the content in the site are easy found by linking to the home page or each section anyway. Ensure that you don’t have to click more than 3 times to find something as this could irritate people.
Many web developers design their site banner with flash which is fine but if the whole site is built in flash then it will never work properly in search engines. Search engines like Google, analyze text which is fine for a site built out of php or asp, XHMTL but for flash build websites all the text is hidden within the flash code which cannot be read and crawled by search engines.
Make Your URL’s Search Engine Friendly
There are two types of URLs dynamic and static. A dynamic URL is a page address that results from the search of a database-driven web site or the URL of a web site that runs a script. Whereas in static URLs, the contents of the web page remain the same unless the changes are hard-coded into HTML. An example is shown below.
Static URL: http: //www.domain-name.com/static-page.html
The difference is clearly seen in the URL structure. The static URL in fact describes what the page is about whereas the dynamic URL is just a number and tells us little. So Static page also tells search engines what the page exactly is.
Search engine like Google, Yahoo and Bing don’t like dynamic URLs, and they prefer only search engine friendly URL’s. Now search engines are getting better at indexing dynamic URLs but in search engine’s point of view you can’t beat a search engine friendly URL. So you can ModRewrite the dynamic URL’s and make them search engine friendly.
If you want all the pages in your website indexed in Google, this can be done in number of ways, but it can and should be done in the development stage.
If you consider that, you need to submit your site to search engines to get indexed then you are wrong. Search engines work by using spiders (a program that searches for web pages) to search every webpage on the internet. So you have to place a link of your page in another indexed page. When the spider comes along it will ensure the whole page and look for any changes, if your site is suddenly on there it will follow the link and then follow any more links from your webpage and index them. Now as long as your site is built well and all the pages can simply be found from the home page the spider will go off and index every page on your website.
Use of Unique Title and Meta Tags
Another important issue to employ at the web development stage is the Meta tags and the title tags. Your site needs to have unique titles for every page.
Most of the time, web designers will create a template for a website and forget to change the title tags, which ends up in several pages having the same title and meta tags.
Every page should have its unique of Meta data and title tags, it is just one of the things that helps search engines get a better grasp of how the structure of the website is constructed.
These are essential points to consider for a search engine friendly web development.