Sometimes, even best writers lose control over how to perceive their audience & how to write messages for their audience. It’s important to remember that every reader carries a unique set of life experience and expertise in their reading. Just posting huge amount of information does not satisfy the requirements of the readers and also it creates an assumption that the article does not help them to improve their knowledge.
As a result, write an article for the benefit of the audience for the whom the products or services is created. You can say in text, images or images + text which help you to easily reach the audience.
Some of the tips to:
Concentrate the Global Audience in Mind – Imagine that someone from different field is reading your article and start writing the article considering the factors in mind like regionalisms, figures of speech, cultural/spiritual differences and the fields they are interested.
Don’t Assume Everybody Knows All That You Know – Don’t assume that everyone understood what you think in your mind. You might be expertise in the field that common reader might not be. So, explain properly what you are going say in the content.
Readers May Not Understand Your Writing Style – Create a writing style that every reader can understand. Most of the readers don’t understand what has been communicated in the article. Create a style applicable to all and tell your message in a simple way.
Humor is Relative – Humor is an important technique used for an article, but it should be initiated in necessary place. Sometimes, unwanted humor may disturb the reading spirit of the reader.
Emphasize the work – The fact you emphasized should be sensible. Don’t say anything in your content. It should be real and understandable.
Don’t Create Negative Perceptions – Don’t create negative perceptions in readers mind. Because, if your content contains any such terrible words, it creates a negative perception in readers mind. It might disturbs your products or services.
Choose Words Carefully – Be careful while choosing the words. While writing, think about both the literal and inferred meaning of the words.
Keep these things in mind which helps to avoid misperceptions when writing a set of high-quality, original articles.