As internet grows by leaps and bounds, it’s difficult for an ecommerce website to accomplish the top 5 position in SERPs in spite of professional web design, essential marketing strategy and updated web development technology.
5 Critical Elements for Optimal Search Engine Optimization
Search Engine Optimization: Also known as SEO is done to create a well optimized website for the client. Previously, search engine optimization is done in unscrupulous designs with heavy keyword stuffing. The web pages are filled with numerous keywords or key phrases in the page code to encourage higher rankings. But now, search engines ranking factors become more complicated and websites find difficult to rank & compete in online market. So, create an ecommerce web application using an experienced ecommerce consultant which helps your site ranking higher in SERPs & get more traffic.
Content-Rich Copy: Even commercial websites should offer more than, that of just selling. An ecommerce website should give more importance for a customer value which helps to gain more traffic & visitors. A comprehensive review, product pros & cons, comparative price, small description enables the customer to find more details for the product and for a business owner, the more sales. Sometimes, a customer browsing the online just for fun will even leads to sales.
Email Opt-In: Along with attractive customers & website rich contents, an option should be there to continue a business relationship with the customer. Your ecommerce web design and development company should enable an email subscription form or contact us form where visitors can enjoy the future communication with you. Even, if the customer doesn’t perform online sales at his first visit, they might continue marketing in future. Depending on your target, you may offer free discounts, newsletter updates or coupons as an incentive for people to opt-in.
Easy Navigation: A web design should be overwhelmed with easy navigation, fast loading graphics and contents. Use an intuitive web design and development with flexible pagination to make your website user friendly and pleasing to your eyes. The longer, the visitor stays in your website, the more possibly you can make your business easily.
Let Customers Contact You: A customer should access easily your contact information on site. It not only allows your visitors to easily navigate the website, but also enables the online shopping effectively. Have your ecommerce web design company with listing of toll-free numbers, email ids and so on. With heavy online competition on the web, it’s difficult to succeed with an unprofessional and non-user-friendly websites. Look for professional ecommerce specialist, who helps you to reach the top position in online market.