Many businessmen including freelancers and proprietors keep their own name for their business. Doing this they are actually missing an important opportunity to build their online presence. Because a good name kept after reflecting one’s goals and objectives can present them more professionally and in turn builds a trust with the audience online.
Determine the Type of Name:
Descriptive names are what many entrepreneurs especially startups adapt during the early stage of framing the name. Such names require no further marketing efforts to propagate what your business does. Made-up name can do wonders if done the right way. It’s very powerful to promote your brand with made-up names. Positioning is the new and most strong among all three, it implies using the common names in uncommon situations. For instance, Oracle and Apple.
Protect and Test your Name:
After finalizing with all the above details practice using the name for few days. Use the names with your friends and relatives to check if it sounds good or not!
Additionally you should never miss the following, while framing the name for your business.
For the domain name choose one that closely affiliates with your business name. You can check the availability of your preferred names in several commercial online sites like Go Daddy.
Take time to determine a proper email name, making it easy for your customers to communicate with you easily.
Social Media Name
Further conduct a diligent check on social media to determine if any other company is operating with the same name you have chosen.