Facebook typically helps you to reach your target audience who matter the most to your business. To market your business through facebook you need to know all the unique opportunities that are available in FB , and how it differs from other media.
People consider facebook as a place to have fun, where they can chat with friends, checkout photos, videos and relax.
To promote your business or to market your product in facebook you need to have clear goals and strategies:
It’s always very important to have a clear goal and strategy to achieve it for using facebook, create a post featuring your business or product details, and post it every day morning. Encourage people who comment on your post by greeting them. Fixing a goal and strategy gives you direction for your Facebook marketing and a way to measure your success.
Unlike traditional media or other online media, facebook is always built around frequent updates. Statistics show that all almost all Facebook users check their page at least once a day, and they need to see that you are regularly posting new material and also Some guides recommend posting at least once a day, but the core principles are to post when you have interesting content, and to judge how often your audience wants to hear from you.
Encourage comments and reply quickly:
Encourage other Facebook users to respond to your posts or to post their own comments about your business or a topic that’s of interest to them and you, kindly respond as quickly as possible within 24 hours that’s always best. Failing to respond will weaken your Facebook friends’ willingness to engage with you, and they will gradually drift away from your page.
Pictures and videos are one of the most alluring things that help you promote your business or product, Use them frequently to keep your friends engaged and entertained
– A clothing retailer could post his stocks picture and keep updating them as and when new stock arrives.
– A music enthusiast can post his recent video.
– Architect can post a day by day picture of a house under construction.
Get interactive with offers, contests, games, surveys, People like it when Facebook is fun, and when it delivers something that they can’t get any other way, also Research shows that discounts and giveaways are the most popular reason for a customer to follow a business’s Facebook page. Likewise, contests and games can be used to liven up your page.
It really takes time to build good relationships with other Facebook users, so be patient and Engage sincerely in conversations, provide useful content, and develop rewards for loyal customers to help foster positive relationships.
If you have a Facebook page, promote it throughout your business so that your social media works hand-in-hand with more traditional marketing methods. Provide your Facebook address on your letterhead, business card and website, in store, in advertisements, and in your email signature.