A website with blogs or news section helps the webmaster to make frequent updates about the site. There should be frequent update of news, blogs with required internal links, signature and other social bookmarking links to bookmark the site.
Social networking websites like twitter, facebook, digg allows the user to easily place their links to the websites or blogs enabling cross promotional campaigns with other webmasters or bloggers. Lots of bookmarking sites are available online and the users will bookmark their favorite sites.
The easiest way to get one way link for keywords in anchor text is just by submitting websites to directories. That to submitting the website in high pagerank enables the webmaster to gain quality backlink.
Article submission sites, there are thousands of article directory available on the web and quite few allows to place links within the actual content of the article. Once the article is published and end-users feels that it is comment worthy, then they might give link for that article or add that article with a link.
Writing Press release, one of the biggest ways to increase backlinks for the websites. As a webmaster, if you feel that the website is completed and newsworthy, you can write a press release and submit it. If any reporter or news website feels that your article is newsworthy and it should be covered, then the website will be listed on the top searches.
Participating in forums, another excellent way to build backlink for the website. Forum participation is a evergreen process where active participation of users is possible. Here, the webmaster can place the links in the signature.
Reciprocal Link Exchange
A well optimized site requires excellent link building strategy to improve its backlinks. One way link exchange or Reciprocal link exchange can be done successfully through mails, newsletters and so on.
Create Free Web Pages
Websites like Squidoo and hub pages enables the user to create pages for free and it allows placing of links in the content for websites or blogs. It’s a good idea to build backlink for the website through Squidoo or hub pages.
There are free online advertisements available to advertise about the website.
RSS feeds, family of web feed formats that publish frequently updated digital contents like blogs, news or any daily updates.
Updating the testimonial of the clients and end-users are more valuable for a website and it can be updated with a link to the site.