1. Internet Marketing
Internet marketing refers to i-marketing, web marketing strategies and techniques applied on the internet to support the organization overall online marketing goals. Due to its cost effectiveness and intrinsic measurability, right from small to big companies started doing internet marketing. It includes email marketing, pay per click, social networking and lots in internet.
2. The Customer Voice
It is a term used in business and information technology to describe the in-depth process of capturing the customers need. Customer voice in business is the important consideration which seeks more demand in the market.
3. Video Marketing
Adding videos to website will definitely increase the traffic and business to the website. Video marketing refers to the promotional strategy deployed to promote products and services of the website. Look for interactive video contents to attract the targeted visitors.
Blogging is the other important factor progressing in today’s internet marketing trends. It can be maintained with regular entries of comments, descriptions and materials such as video and images.
5. Social Marketing
Social marketing is the systematic application of marketing that reaches the potential customers through social networking websites like Twitter, Facebook, Digg and even more. It is designed to focus the targeted visitors.
6. Mobile Marketing
Today, everyone has iPhone or other similar type of mobile devices and majority of these are accessing email on their mobile devices. Realizing it potential, businesses like restaurants, movie theatres can make use of Mobile marketing.
7. Widget Marketing
Widget refers to interactive web applications relatively inexpensive to develop. It is the cheap and effective way to promote the business through direct response of web marketing and social marketing network.
8. Behavioral Targeting
Behavioral targeting is a technique used by online advertisers to increase the effectiveness of their campaigns. Behavioral advertising networks are available and it serves dynamically generated images and messages.
9. Behavioral Analytics
Behavioral analytics is an innovatory managed analytics service that helps to turn unstructured customer interaction content into structured actionable business insights. It means not only measuring the pages visited by customer on the web page, but also why they entered the web page.
10. Ad Campaigns
Adding an online display ad campaign to pay per click advertising campaign on search engines is ensured that it definitely increase the traffic to the website.
11. Long tail keyword or key phrases
Long tail keywords or key phrases strategy plays an important role in a website. Creating long tail key phrases will helps the webmaster to place the product and services in a business marketing strategy.
Innovation in marketing trends will greatly influence the internet marketing with high competitiveness & efficiency. Internet marketing requires innovation and the people who are doing online business should definitely require innovation to compete with others.