Website Optimization and Maintenance


Once a website has been designed, developed and submitted to search engines, a proper revamping is required successfully for a website using site optimization and maintenance to increase the site ranking, visibility, heavy traffic and online sales.

Search engine optimization is a process of fine tuning the website content, design and code to perform well in search engine results. Our website optimization and maintenance process helps to raise the SERPs (Search Engine Result Positions) of the site, increase site traffic & acquire relevant quality links and correct issues like outdated content, broken links and other issues that turn away potential customers.

Online marketing has been found to have significant consequence on customers’ online experience. Effective website optimization and maintenance removes show stoppers like delayed page load, decreased traffic, inconsistent search results and incomplete transactions.

Some of Site Optimization Techniques are:
Don’t Need it? Don’t Use it?
Before you make any update in a website, please remove any superfluous image from the page design. Splash pages are considered as dead pages which most of the search engines does not crawl or index. A fast loading, functional website gives more business to the client than the website having intro page with splashy images and no real content.

Keywords
Keywords are the most important factor which helps to increase traffic, business and visitors usability. In a website optimization, keyword placement is something important which cannot be left out. A keyword should not be used more than three to four times on a web page and it should be distributed equally.

Inbound Links
Inbound links, one of the crucial factors when it comes to site optimizing. Inbound links can be developed easily using different search engine marketing strategy. If a website contains more of quality inbound links, then search engines easily identifies its strength.

Don’t Clutter with too-many Ads
Don’t clutter the website with too many advertisements. Sometimes, the visitors may get confused what’s the purpose of the site. The ads on the site should only be a slight distraction from the site content.

Layout of the Site
Webpage layouts, the important factor to be considered in a site optimization technique. A site must be designed in such a way that it’s more pleasing to the eye. The color, overall layout and link capability must allow the visitors to linger longer on the site.

Page Loading
The most important thing a webmaster should remember is page loading. A site must load very quickly or else visitors will return back eventually from the web page. Try to avoid more images, unwanted scripts, flash, advertisement which are the main reason for poor page loading. Visitors don’t have patience to wait till the page gets fully loaded, so creative web solution should be provided with quality content, few images, limited scripts, Ads and so on.

Maintenance
SEO is a slow and steady process required for a website to achieve higher rankings on search engines like Google, Yahoo and Bing. Though, a site ranks high for important keywords on search engines, there is no guarantee that it retains its favorable position forever. So, a regular update of SEO maintenance is required for the site.

Some of the Site Maintenance Factors are:

  • Update
  • Check Browser Compatibility
  • Check for Broken Links
  • Make Your Website Search Engine Friendly
  • Link Checking
  • Analytics
  • Backups

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