Search Engine Optimization (SEO) is a complex technique, especially when you consider online information, latest tactics about work and it works better for all sites or some sites. The basics of SEO are quite easy to understand and if users put additional effort to learn, they really get succeeded in online business.
Here, we covered SEO in three major aspects:
- General Approach and Research
- On-Site SEO
- Off-Site SEO
General Approach and Research
SEO is a part of marketing. The techniques should fit the overall marketing plan. Sometimes, you may do wrong SEO factors for your site, and never receive a single visitor from search engines and still your site business seems successful and profitable. It might be strange, but its important to understand it better.
There are different factors that determine a keyword ranking for a page in search results. Search engine optimization is an iterative process where constant measure of result improvements should be their.
SEO are generally categorized into 5 different aspects:
- Keyword research
- Site development
- On Page factors
- Link building
Let’s talk each aspect in detail:
1. Keyword Research
Every website optimizer or webmaster or site owners would like to rank their pages to #1 on search engines. Whether it’s a keyword or key phrase, it does not matter, both are equal. You don’t need to optimize every possible keyword or phrases. Sometimes, one way or the other each keyword will be related to other for a page in a website.
For example: As a web designer, you might think that it’s important to rank the phrase “web design“. But it’s important to analyze what people are looking for and through what type of keyword they are entering the site.
There are 3 types of queries; a user might type in search engines:
- Informational queries – searching for information from general to specific
- Navigational queries – searching for a specific site or page
- Transactional queries – searching with an intent to purchase
All this three types of queries are more important and each would definitely leads to sale.
Users finding helpful information on the website may eventually come back later and buy something. The important thing to understand is that what type of person the business is mainly targeted for and who are searching really for what and what search engines are revealing to the users for their searches.
Develop a List of Keywords to be Targeted:
The first step before developing a keyword list is doing research & analyzes on the keywords prompted for the site. Take some time, refer other sites (including competitors), do research on it, check whether targeted audience look for this keyword and then finalize a list of keywords to be targeted
Expand the list through some keyword tools. Few freebies for you to get started,
- Google AdWords Keyword Tool
- SEO Book Keyword Tool
- Keyword Discovery
The last two has paid options that offer more phrases and additional features for research. Also, there are varieties of advanced keyword research tools available for the website optimizers.
Few Tips to Build Keyword Lists:
- Find the words and phrases your customers use
- Look for synonyms
- Add qualifiers
- Qualify your qualifiers
- Look for analytics package