Social media, the highly accessible and scalable publishing technique to create social interaction among people for publishing and sharing video, audio, text or multimedia in the social environment.
Facebook is the fastest growing online platform that enables users to connect, share and customize the user interface including installing application to personalize the experience further. Users can be connected easily to their friends by forming community or group as they receive notifications when some change or updates has been made in their network.
Communication – 4/5 stars
It offers a convenient and simple platform to enhance the communication network. Nowadays, accessing Facebook via mobiles is the latest phenomenon and more number of users are using it to share, join groups, hold events and participate.
Brand exposure – 4/5 stars
Facebook ensures great brand exposure to the users. Users can able to know more about their friends & group updates, as long as they are connected to them. Advertising platform on Facebook will increase brand awareness significantly within the targeted audience.
Traffic to your sites – 3/5 stars
Creates moderate traffic to the website with the aid of share and like buttons. It attracts people who are really interested in visiting users profile.
How can you benefit?
If users are intended to create an online portfolio for networking purposes, Facebook would be a useful channel. Wants to find or connect friends, family and acquaintances, it is the great platform that enables people to connect easily. If public events or gatherings are to be organized, users can invite their groups by sending invitations. Advertising platform on Facebook is the other notable factor in the network that creates brand awareness directly to the targeted audience.
Who should use it?
Freelancers, organizers, advertisers or any network who wants to connect with people can use it.