Best Strategies to Make your App Stand Out


There are nearly 4 million mobile apps in the Apple and Android App stores. And if you are a mobile app developer, then this number must be quite daunting for you. So amidst such tough competition, How to make your app stand out? How to boost mobile search rankings? We have a solution! Continue reading the rest of the blog.

Add Graphics

Never underestimate the power of visuals! Firstly get an eye-catchy icon for your app, it is equally important as the name of the app. Make sure you don’t use words in your icon, try to include vibrant colors and a unique shape in your icon.

Get Your App Endorsed

The foundation for any application’s success lies on trust. Advertising through email marketing, social media posts and word-of-mouth marketing have been found effective in promoting an app in the tough digital competitions. Reviews provided by tech bloggers can incredibly affect your app relevance in the mobile app development market. Also get opinion from online journalists and news outlets, which can make your app, seem more sophisticated and supported.

Meet your Audience

To know your market better it is essential to meet your potential users. One feasible way is to communicate with a particular social group. In such a platform you will be able to significantly discuss on topics like problems your app solves, answer your questions about the app and you will also be able to get a glimpse of the weak points in your app.

Optimize your App

To make your app more visible to your potential users, make sure you focus on two main things- keywords and title.

  • Keywords- Search ranking isn’t just for web portals; your search ranking also plays a major task in your app success. Be sure to analyze your app statistics regularly to get to know about the terms used most often by your audience.
  • Title- Your app title should include your targeted keyword to boost your app success. Since it is a difficult process, the best advice we can give you is to get the services of a Digital Marketing Company India

Promote your App

You can identify large audience for your app through different traffic sources like incentivized download networks, real-time bidding exchanges or ad networks. You can also adopt cross promotion to garner more audience for your app. What’s cross promotion? Cross promotion implies the process in which two apps show each other’s’ advertisements to their users.

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