Apart from Facebook & Twitter there are many social media channels you need to focus on for promoting your brand Instagram, Pinterest, Youtube … But what’s relevant? And how can this be recognized? Where does your target audience share and comment? Who are the people who follow your products and services? Here we inform you about relevant channels and what we can do for you.
INTERACTION AMONG USERS
User interaction works best on Instagram. By displaying the photos in the feed, individual content generates more attention. This is another reason why interaction rates are particularly high compared to other networks. Users are encouraged to engage more intensively with the contents shown.
IS MY TARGET GROUP ON INSTAGRAM?
In principle, Instagram maintains a comparatively young and lifestyle-oriented target group. Themes like fashion, food in general and healthy food in particular, travel and fitness are big topics. The distribution between low and high earners is balanced on Instagram. Eighty percent of Instagramers are not from the United States – making the network more heterogeneous than others.
Instagram is a great way to strengthen your brand and engage with your audience. Through high interaction rates and mostly personal content you start here with a confidence bonus. However, you should make sure that photos on Instagram match the aesthetics and viewing habits of the users.
THE ALGORITHM OF PINTEREST
The Pinterest algorithm ensures that content will reappear in the user’s feed after some time. With Repins, recommended pins and the Pinterest Guided Search, content emerges that users are looking for and consume most frequently.
INTERESTS ARE IN THE FOREGROUND AT PINTEREST
Whether DIY craft instructions, recipe ideas, home accessories or watercolor tattoos – food, fashion and interior design: Pinterest distributes content not on a recommendation basis in the circle of friends and acquaintances, but on the basis of the interests of users. That’s why you can reach your target audience with high precision.
A GIANT WITH HUGE POSSIBILITIES
More than a billion users are on YouTube every day. That’s almost a third of all people on the net. The social network can be important for you. Especially viral advertising messages are particularly successful on YouTube, because users want to be surprised, inspired and collected on an emotional level.
THE SWISS KNIFE OF ONLINE MARKETING
Not only is YouTube the ideal platform for virality but also for product videos, movies, corporate videos or narrative formats like video blogs. Which content is suitable for your project, we decide individually with you. Talk to us.
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