On-Page and Off-Page SEO Checklist


On-Page Optimization
On Page Optimization, the first step of search engine optimization technique used to maximize the website performance in search engines to target keywords related to on-page content. It means optimization of keywords, content, html errors, html optimization and all other optimization work on websites.

On-Page SEO Checklist
Keyword Research and Analysis
Page Specific Meta Tag Creation
Title Tag (Page Title Optimization)
Alt Tag Optimization
Anchor Text Optimization
H1 Tags
URL & Link Structure
301 Permanent Redirect
Content Placement
Google Analytics
Search Engine Verification from Google, Yahoo and MSN
Creation and Submission of ROR.xml, robots.txt, urllist.txt, sitemap.xml
Track target keywords
Usability and accessibility
Site maps, both XML and user facing

Avoid Common On-Page SEO Mistakes:
Duplicate content
URL variation for the same pages
Off-site images and content on-site
Duplicate Meta & Title Tags

Avoid On-Page SEO Spamming Tactics:
Hidden text
Hidden links
Keyword repetition
Doorway pages
Mirror pages
Cloaking

Off-Page Optimization
Off page optimization refers to the optimization done external to the websites, which mainly considered as link building and increasing popularity among the visitors. It involves getting more of back links via various link building strategies for particular keyword.

Off-Page SEO Checklist
Directory Submission
Social Bookmarking Submission
One-way Inbound Links (Not Link Exchange Or Reciprocal Links)
Blog Posting
Blog Hosting
Article Submission
Press Release Submission
Forum Posting
Footer Links
Affiliate Marketing
Blog Commenting
Review Posting
RSS Feed Submission
CSS Submission
Video Submission
Profile Creation
Link Wheel
Social Media Optimization
Target large list of keywords (5-500+)

Avoid Common Off-Page SEO Mistakes:
Duplicate keywords in link adverts
Site-wide links causing link spikes
Placing random links without keywords in link adverts
Using On-Page SEO for Off-Page SEO

Avoid Off-Page SEO Spamming Tactics:
Link farms (sites with 100+ outbound links per page)
Using irrelevant keywords in your link-ads
Garbage links
Link churning
Hidden inbound links

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