Email marketing is a direct online marketing which uses electronic mail as a means of communicating the commercial or corporate messages. It is a reliable and lucrative method used for promoting the products or services via email. Email marketing plays an important role in marketing campaigns and the user enjoys the added advantage of easy-to-use, low cost and effectiveness and product promotion. It provides great opportunity to reach millions of people in the matter of second.
Email Marketing Software
It refers to the computer application which enables the client to create, send and track professional direct email marketing campaigns with an extra edge. Email marketing software provides the user the ability to send bulk email to targeted audiences through newsletters or promotional materials. The software includes database to store contact information, campaign statistics and message history with an added features of message sending, contact entry, contact importing and reporting.
Interactive marketing is an excellent marketing campaign required for every business on online. It helps the costumer to interact with the online trader regarding the information requirement, sending emails, clicking links and answering the questionnaire. It refers to the evolving trends happening in the internet marketing whereby marketing has moved from transaction based effort to conversation. It is the ability to address the consumer, remember what consumer says and illustrating them about their requirements.
Social Media Optimization
Social media marketing is one of the optimization techniques used in internet marketing with the intent of attracting unique visitors to the website content. Social media optimization is a popular means of optimization that drives traffic to a website through different channels of search engine methodology. The benefits offered by SMO are increase the linkability, make tagging and bookmarking easy, reward inbound links, help your content travel, encourage the mashup and get communities connected.
The term web analytics refers to the process of analyzing, measuring and reporting the internet data for the purpose of understanding and optimizing the web page. Providing web analytics solution for a website enables the site with a rich insights traffic and marketing effectiveness. It is a powerful, flexible and easy-to-use featured analytics required for a website to extend the power of online business.