Design And Optimize Your Travel and Tourism Website For Increased Bookings


In today Internet world many people use Internet to plan and organize vacations and holidays. When everything can be done online, from finding information about a certain destination to booking tickets and hotel, the businesses related to travel and tourism industry are naturally taking advantage of their presence on the Web. Using this as an advantage in their business travel businesses has a wide choice to create attractive and engaging websites with the help of web development companies.

Here are some main features that a travel and tourism website should include for the best impact.

Attract Your Visitors and Make Them Travel with Your Company

Attractive pictures are one of the main factors on which the travel websites rely on. Indeed, professional digital photos dominating a site’s main page are, mostly, the most straight-forward way to influence a visitor of the destination’s or service’s appeal. Experienced and professional designers apply some effects and filters to photos to attain the best visual impact. Photographs of tourist’s places are widely used as website backgrounds, besides flash photo slideshows can be often seen on this type of websites as well.

Static structure is combined with dynamic Flash effects in many travel websites in web development India. You can attract visitor’s attention with fancy flash photo gallery or video on the main page. Flash is also the perfect tool to create a specific promotional campaign for some resort or Travel and Tourism websites. You can also include 3D effects and animations by which a simple website becomes a mind-blowing virtual journey that delivers a really special experience to the site visitors.

Implement a call to action (“Book now!”), text and images that exemplify your destination’s benefits and make people want to visit. Create a FAQ page and fill it with your most-asked questions, then answer them sincerely and clearly. Make your site easy for booking.

Give Clear Information

The main reason people travel is to experience “something different” from their ordinary life and location. Many people want to learn about new cultures, see different houses, hear and speak a different language, reflect on ancient religions and buildings, marvel at unbroken vistas, or try a new activity. And hence you must communicate these information’s in your site.

Instead of giving unknown destinations to your visitors you can give activities or types of regions. Most people surfing your web site are not going to know, for example, what they’ll find in Hosgol, Khenti, or the Gobi – which are major regions of Mongolia. You can attract them but providing what type of regions they are and what they offer. You can provide descriptive words for the places like ( Hosgol – Mountains, Lakes, Fishing, Horseback Riding, Hiking/ Khenti –Steppes, Rivers, Fishing, Horseback & Mt. Biking, Religious Sites/ Gobi – Desert, Camel Riding, Trekking, Archeology).

Provide Easy Navigation

Make your website design and navigation clear and easy for your visitors. You can achieve this web application development companies. Check to that all the main information’s are in the home page or at most, one click away from the home page.The top part of a web page that can be seen before you have to scroll is called “above the fold.” Place your most important information there.

For a travel company a travel website is one of the very important investments, you must cautiously select your web design company. Always prefer an experienced web design company for your website design project because efficiently designed website can bring you lot more traffic and customers. Professional travel web site design and development firm understands the importance of elegant design with easy navigation and they know how to create user friendly website.

Also optimizing your website for search engines through search engine optimization company is essential; as it will help you make your business popular globally.

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