Long gone are the days when people used to visit your website on their desktops or laptops. Tablets and smartphones are all around. Accessing a website does not require a person to go to the desktop or a laptop. They open the browser on the mobile and make a visit to the website. If you do not have a responsive website that can be friendly to diverse devices, you end up frustrating the user, who in no lesser time will close the site. Particularly, businesses have to take up this seriously; otherwise they are losing a large number of customers who make their business.
What exactly is a responsive web design?
When someone opens your website on a device like a smartphone, it has to be optimally viewed. It should also offer the visitor a best experience, without the need for scrolling horizontally. Means, the layout has to be finely designed. The sizes of different devices vary, and so the website when opened on them should also adjust in a way that it is optimal. How does a user feel when some of the words or sentences go beyond his vision or see an image that is too small or zoomed out or partially invisible? Or, too much of scrolling, left, right, top and bottom is required. Annoying!!
Smartly deploying fluid layouts, CSS and media queries will solve this problem. It is also important to remember that responsive web design does not just mean making a website usable to different gadgets. All smartphones are not of the same dimensions. The screen size of iPhone differs from that of Samsung mobile. Again, phones belonging to the same brand will not be of the same size. Having said that, responsive web design means making a website fit perfectly when opened on any single device, regardless of it being a specific gadget or specific brand. Moreover, we see a new phone released in the market often, giving us different screen resolution and orientation like landscape or portrait. Hence, it is imperative to have a website designed to meet the goals even for future devices.
Advantages of having a responsive website
Making your website friendly to diverse devices will prove to be cost-effective. Designing a separate site for a mobile will cost you much and moreover they do not offer advanced navigational techniques. In SEO point of view, a single site can drive more traffic and will to be beneficial if you are into business.
Responsive websites are ranked well on search engines like Google. To beat the competition and stay ahead of your competitors, it is highly important to have a responsive website. April 21, 2015 was the day from which Google made mobile responsiveness as a factor in ranking.
Other advantages from SEO perspective include reduction in bounce rate, reduced chances of duplicate content and increased social sharing
Having a single website for both desktop and mobile will save you a lot of time. You would be using Google Analytics to know the traffic to your site. When it is a single site, you would analyze all the details of the traffic coming from one single place. This saves you a lot of time, which can be utilized to concentrate on how you can take your business to the next level.
In case you are yet to have a responsive web design for your website, it is high time that you do it at the earliest. You do not deserve to have a site that does not look good for mobile users and tablet users. Witness the change and how your business can go for a positive transformation once you move to a responsive website.