When a company is going to sell a product or service, it can seem easy to sell this to all target groups. However, since the product or service often suits a specific target group, this can have a negative effect on the company. If you choose to market the product so that everyone can see it, the marketing becomes unnecessarily expensive. Save money and time by focusing on your core audience.
In Inbound marketing, we learn that making the customer happy is one of the most important priorities a company can have. By making the customer happy, you have started a “chain reaction”. They are happy, recommend your business to more people, and the business accumulates new buyers. This is the goal of reaching the target audience.
Find your target audience and find out how you can market to them
First and foremost, you need to start by finding your target audience. This can not always be determined based on who the company wants to sell to, but rather who it is that usually uses the product or service the company has to offer. It may seem wise to have a broad target group, but in general it will be expensive to reach through marketing.
This is very important when it comes to marketing through Google Ads. Let’s say you sell Jeans. If you choose to market with the keyword “Jeans”, you have a lot of competition to beat. Instead, find out what words your target audience uses to describe Jeans. This can be, for example, “skinny fit jeans”, “Flared jeans” or “Jeans for women”.
Get to know your target audience
One of the most important things we learn in Inbound Marketing is to get to know your target audience. The company should know its target group as well as possible to ensure a good relationship between company and customer. By gathering information about who your target audience is, you have a great advantage in how you can market your product. By analyzing and interpreting the information you receive from your buyers, you can plan marketing to these customers in the future.
Communicate with your target audience
It is important to know what the customer is happy with from your company, but also receive constructive criticism in the same slang. The customer knows what they want, and adapting this to their needs is good for business. Many customers would like to give their opinion about your business through online reviews or perhaps surveys. This way you can improve the relationship with the customer and your company. You can also find out if the target audience you have chosen suits your business or not.
Find the right platform to advertise on
Today, just about everyone, regardless of age, uses some form of screen, whether it is TV, mobile or PC. It is important to know which platforms your customers spend most of their time on. If there are specific websites, TV channels or apps your target group spends a lot of time on, you should focus marketing here.
Let’s say you have a target group that is often on certain websites. Here you can put up banners or pop-up advertisements to catch their attention. But be careful – many people can get annoyed at getting a lot of advertisements that cover the content thoroughly, and this we do not want to achieve by advertising.
Satisfied customers return
You get effective marketing through a direct target group approach, that the company knows well. By knowing your target audience, you can give them what they want, make them happy and make sure they come back for the same product or service in the future. Your customers are the company’s income, but also a fundamental building block in the company’s foundation. By reaching your target group in the right way, you ensure a significant growth in the company.
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