Google Adwords | What is it? & How Does it work?

Google Adwords is Google’s advertising system, where anyone can create and bid on an ad linked to specific keywords.With Google Ads, you can reach potential customers who are actively searching for your products or services.

There are several reasons why you should take advantage of Google Ads:

Targeted Ad:

You can target people who are actively searching for your products or services.

Flexible Ads:

Through Google Ads, you can reach the vast majority of Internet users around the world. You can also start, pause and stop campaigns as you see fit.

Measurable Ads:

Google Adwords gives you detailed information about your campaigns, as well as thorough analysis of results.

Cost effective advertising:

You only pay per click on the ad. Pay only for the customers clicks.

Fast results:

Since Google Adwords displays your campaigns immediately, it doesn’t take long for you to start seeing results.

Control your own budget:

You decide how much you want to spend each month, and you can adjust your budget up or down at any time.

Today, Google Adwords is one of the most profitable advertising channels in the world. The reason for this is a unique opportunity to target ads, making Google advertising one of the most important and effective traffic drivers in Paid advertising. Google Ads is based on a PPC model, or Pay-per-Click. Therefore,Google Ads is also often referred to as PPC advertising and search engine marketing.

Find your audience

The very first thing to do when creating a Google Ads ad, which also applies to all marketing, is to find your target audience. In addition, you must understand their needs and understand them.

To understand your target audience, you must map:

  • What needs they have
  • What keywords they use
  • Where in the buying journey they are

For example, if you offer electrician services to both the corporate and private markets, it is important to be aware that an HSE manager is most likely to use words other than a private individual who needs a new fuse box. Therefore, mapping the terminology used is crucial to meeting the right people.

Perform a Keyword Analysis

To find out what potential customers are looking for in the various phases of the purchase journey, it may be appropriate to do a keyword analysis. With Google Keyword Planner, you can easily check the search volume for different keywords, get suggestions for other relevant keywords and see trends for specific keywords across the year. You can also check if a keyword has a high search volume for your local area.

Create Different Ad Groups

After finding several relevant keywords for different parts of your purchase journey, you should structure these into ad groups. Here, it’s important to put together the right keywords for optimized ad campaigns. Also remember that the landing page must match the ad.

Other great tips for creating effective ad groups are:

Create ad groups based on similar themes: specific products and services.

Avoid the same keyword across multiple groups: This will result in your ads competing against each other.

Use long-tail keywords: Longer search phrases that both better describe your ad and rank better.
Creating good ad groups makes it easy to target your ads to specific customers or parts of your purchase journey. You can also place bids at the ad group level – ensuring that you rank better and that your ad hits exactly the ones you want to hit. The more specific ad groups you create, the higher the return on your ads. Also, remember to separate search campaigns from display advertising and remarketing.

Customize your ads according to the customer’s purchase journey

An important part of digital marketing is to adapt the content according to where the customer is on the purchase journey. A person looking for inspiration and information will not click into the same ad as a customer who either knows you before or is ready to make a purchase.

Normally, we distinguish between three stages of the buying phase:

  • Those who have just discovered a need
  • Those who are good at research
  • Those who are ready to make a purchase

Phase 1

For the first phase, the goal is to generate leads. This can be done by offering potential customers an e-book or other informative content that they can easily download from the ad’s landing page.

Phase 2

In the middle phase, the goal is to find the most relevant leads, or capture the interest of those who have progressed further in the buying phase. The content presented in this ad should therefore be more specific and in-depth. An example of this type of content could be a mailing list, free courses or an offer to download a more in-depth guide.

Phase 3

Only when you have reached the final stage of the purchase journey can you talk more directly about your business and the products or services you offer.

Take the step further

As one of India’s leading Google Ads agencies, we at Blazedream have been working professionally with Google Ads and paid advertising since the early 20’s. Our specialists are Google certified in a variety of areas and experts in increasing the conversions on your website.

Need help taking your Google Ads advertising to new heights? Contact us today for an informal chat.

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